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Goal
Not just revenue—optimize for long-term margin health.
Don’t guess your best price. Run short A/B/n tests in Shopify with Pricision to find the sweet spot between conversion rate and profit per visitor—in just days, not months.
🚀 Why “Fast Testing” Beats Long Guessing
Most Shopify brands change prices once and wait weeks to see results. That’s slow, risky, and leaves profit on the table. Modern testing tools let you split traffic automatically—so you can know which price wins, fast.
The goal isn’t to lower prices; it’s to find the maximum price customers happily pay without hurting conversions. That’s your true winning price.
🧭 The 3-Step Fast Pricing Framework
1. Choose Your Target Product
Focus on high-traffic or high-margin SKUs. The cleaner the data, the clearer your insights.
- Test 5–10 Price Points
Include psychological endings like .00, .95, and .99. Let Pricision automate the split and track metrics live.
3. Pick the Profit Winner
Review the results: CVR, RPV, and total revenue. Your winning price is where profit/visitor peaks—not just conversion rate.
📊 Real Example — The $45 vs. $49 Test
A Shopify store ran a 7-day price test between $45.99 and $49.00. Conversions stayed nearly identical, but the $49 version increased total profit by 9%—a huge lift for a simple experiment.
That’s the power of testing: more profit without more traffic or ad spend.
🧠 Why This Works — The Psychology of Value
✔️ Anchoring: Higher prices create context for value perception.
✔️ Charm pricing: .99 endings make items feel cheaper.
✔️ Loss aversion: Buyers fear missing a good deal—small discounts push decisions.
Your winning price is waiting. Let data—not instinct—guide you. Run your first test and see where profit peaks.
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