Core Idea
Price Beats Design
One week of testing price points often drives bigger revenue gains than months of redesign work.
Method
7-Day A/B/n Experiments
Run rapid, multi-price tests to see how RPV shifts instantly — without touching your store layout.
Outcome
Faster, Higher ROI
Testing unlocks 10–30% profit lifts quickly — while redesigns often take months with unpredictable results.
A full redesign can cost thousands and take months — but often increases conversions by only 5–10%.
A 7-day price test can increase profit per visitor by 15–40% with no dev work at all.
📉 Redesigns Are Slow, Risky, and Often Inefficient
Full Shopify redesigns feel exciting — new layout, new colors, new UX flows. But redesigns rarely fix the real performance bottleneck: pricing.
Here’s the problem: a redesign can take 4–12 weeks, cost thousands, and still produce only small conversion lifts.
Meanwhile, pricing affects every single visitor immediately, making it the highest-leverage lever in your store.
⚙️ The 7-Day Testing Framework
1. Pick Your High-Impact Product
Choose a fast-selling SKU — the higher the traffic, the clearer the results.
2. Test 3–6 Price Points
Try strategic prices like .$99, .$95, rounded .00, and +5–10% variations.
3. Track RPV, Not Just CVR
Conversion rate alone lies — revenue per visitor tells you the true winner.
🚀 Case Study: 7 Days vs. 3-Month Redesign
A wellness brand redesigned their entire product page over 3 months — cost: $12,000+.
Conversion lift: 6.2%.
They then tested price points of $39, $42, and $45.
The $42 version increased total profit per visitor by 23% —
achieved in 7 days, with $0 development cost.
🎯 Why Testing Wins Every Time
Real Data, Not Opinions
Designers guess. Marketers predict.
The data decides.
Instant ROI
Price tests make money during the experiment — redesigns cost money upfront.
⚠️ When You Still Should Redesign
- ✔️ Your store is outdated and breaks trust.
- ✔️ Navigation is confusing or broken.
- ✔️ Your brand identity has changed dramatically.
But even then — test prices first.
It immediately funds the redesign with higher profit.
Don’t wait months for a redesign to maybe increase conversions.
Run a 7-day price test and unlock real, measurable revenue — fast and risk-free.
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