Method
Micro Price Testing
Evaluate price changes in small increments — as little as $1.
Goal
Maximize Profit Per Visitor
Find the exact micro-adjustment that boosts profit without harming conversions.
Outcome
Big Gains From Small Tweaks
A $1 change can drive 5–20% profit growth across thousands of visitors.
Tiny pricing shifts create outsized effects. A $1 difference may seem insignificant—but it can dramatically change conversion rate, AOV, and total profit per visitor.
When tested properly, these micro-adjustments reveal hidden profit potential your store has been missing.
🤔 Why $1 Feels Bigger Than It Is
Customers don’t evaluate prices mathematically — they respond emotionally.
That’s why moving from $28 to $29 feels different than moving from $40 to $41, even though both changes are $1.
Price endings influence perception, willingness to buy, and overall confidence in the purchase.
When you test small increments rather than big jumps, you discover the exact point where customers say “yes” more often — and profit peaks.
🧠 The Three Metrics A $1 Change Impacts Most
- Conversion Rate (CVR)
Even tiny price increases can slightly reduce conversion — or leave it unchanged, which means more revenue with no downside.
- Average Order Value (AOV)
A $1 difference compounds instantly.
If your product sells 1,000+ units monthly, that’s $1,000+ extra revenue — without extra traffic.
- Profit Per Visitor (PPV)
The ultimate KPI.
Combining margin + AOV + conversion reveals whether that $1 is a revenue booster or profit killer.
🧩 How to Test $1 Price Differences the Right Way
- Select a high-selling product for clean data.
- Choose micro variations (e.g., $24 → $25 → $26).
- Use Pricision to automate the experiment.
- Rotate prices evenly across traffic for 7–10 days.
- Compare RPV for each variation — not just conversions.
In most cases, the winning price is only $1–$3 higher than your original — hidden profit your store never captured before.
📈 Case Study: The $1 That Generated 13% More Profit
A jewelry brand increased its main product from $24 to $25.
- No meaningful drop in conversion rate
- AOV naturally increased
- Profit per visitor jumped by 13%
A single dollar — multiplied across thousands of orders — became a meaningful profit lever.
⚠️ Mistakes to Avoid with Micro Price Testing
- ❌ Testing only one variation at a time
- ❌ Changing page design during the experiment
- ❌ Ending tests too early (must run 7+ days)
- ❌ Judging success by revenue instead of profit per visitor
Micro price testing uncovers hidden margin you’ve been missing — and it’s one of the fastest ways to improve profitability on Shopify.
Let Pricision automate everything for you.
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