Optimizing Prices Before BFCM — The Smart Way to Boost Revenue

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Primary Goal

Max Profit / Visitor

Not just orders—optimize for profit density.

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Time to Insight

3–10 days

Short, high-signal experiments pre-BFCM.

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Price Endings

.00 · .95 · .98 · .99

Charm pricing built in—test emotion, not guesses.

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Don't slash prices blindly. Run quick A/B/n price tests now (including .00 / .95 / .98 / .99), then enter BFCM with the winning price & discount ceiling—so you convert more without burning margin.

⚠️ Problem — Discounting Without Strategy

Every Black Friday, stores slash prices blindly.

Some make record sales.

Others… watch profits disappear.

The difference? Smart pricing strategy — not just discount size.

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Risk: over-discounting can lift orders while shrinking total profit. Your "win" becomes a loss when ad spend and COGS show up.

📉 Agitate — You Could Be Leaving Money on the Table

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A 20% discount might feel safe — but what if your audience still converts at 10%?

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Or what if $49.00 outperforms $45.99 during BFCM week?

🎲 If you don't test before the rush, you're flying blind.

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Scenario A — Guessing

✗Flat 20% off across catalog
✗Higher volume, unknown margin impact
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Revenue ↑, profit ?

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Scenario B — Testing

✓Pre-test 5–10 prices + endings
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Find max price the market happily pays
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Revenue ↑ and profit ↑

✅ Solution — Pre-Test Before the Chaos

Pricision helps you find your winning prices weeks before BFCM — so you enter the holiday season with data, not guesses.

→ The 3-Step Plan

Pick your hero SKUs

Start with bestsellers or high-margin products. One product per test keeps signal clean.

Set up 5–10 price variations

Include endings you want to validate: .00 / .95 / .98 / .99. Don't forget your current price as a control.

Run short experiments (3–10 days)

Pricision splits traffic automatically and shows live CVR, RPV, total revenue, and the winner.

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Outcome: you'll know the maximum price and the discount ceiling that keeps profit per visitor highest when the big weekend hits.

🎁 Bonus — Test Shipping Too

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Sometimes, tweaking free-shipping thresholds outperforms item discounts.

✓Test $49 / $59 / $69 thresholds

✓Validate flat rate vs. free over X

✓Watch AOV and profit/visitor instead of just orders

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Pro tip: a slightly higher product price + free shipping can beat a lower price + paid shipping on both conversion and perceived value.

📋 Playbook — Your Pre-BFCM Checklist

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One product per test (v1: focus beats noise)

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Include 2–3 charm endings (.95/.99 + .00 control)

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Run until clear separation (or cap at 10 days)

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Choose Primary Goal: Profit (not just conversion)

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Lock in a discount ceiling that keeps margins safe

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Save the winner and apply with one click in Pricision

🧠 Micro-Frameworks for Price Ideas

Before → After → Bridge (BAB)

Before:

$45.99, OK conversions, thin margin

After:

$49.95, similar conversions, higher profit

Bridge:

Pricision's A/B/n found the sweet spot

Feature → Benefit → Proof (FBP)

Feature:

Test up to 10 prices at once

Benefit:

Find your psychological "sweet spot" fast

Proof:

Live CVR / RPV / Revenue, winner flagged in-app

🏆 Conclusion — Win Before BFCM Starts

The smartest brands don't wait for Black Friday.

They test early, learn fast, and enter BFCM with confidence.

🎯 Make this your most profitable BFCM.

Run your first price test in minutes. Psychological endings built in. Real-time results. One-click apply.

Start Free Trial →